Fb killed its excessive school-only Snapchat clone and no person seen


Fb has killed yet one more one in all its Snapchat clones.

The social community quietly yanked Lifestage, the weird Snapchat-like app that was just for excessive schoolers, from the App Retailer final week. 

The app was launched lower than a 12 months in the past however, like Fb’s many different makes an attempt at replicating Snapchat, Lifestage by no means gained a lot traction with the kids it hoped to lure away from Snapchat.

In truth, the app was so unpopular that it took a number of days earlier than anybody even seen it had been faraway from the App Retailer and Google Play Retailer. 

Fb had tapped a 19-year-old staffer to create the app — doubtless within the hopes teenage product lead may very well be extra profitable at reaching excessive schoolers than earlier efforts. However regardless of the “excessive schoolers solely” gimmick, the app by no means noticed a lot success. It had largely one-star opinions on the time it was pulled and ranked #1,392 within the App Retailer’s social media class on the time it was pulled, in line with information from App Annie.

In an announcement, a Fb spokesperson mentioned the corporate had “discovered loads from Lifestage.”

“We initially launched Lifestage to make it simpler for teenagers within the US to attach with others at their college by making a video profile with content material for all of issues that make up their id. Teenagers proceed to make up an necessary a part of the worldwide group on Fb, and we have discovered loads from Lifestage. We’ll proceed to include these learnings into options in the principle Fb app.”

Lifestage wasn’t the one app Fb has not too long ago eliminated. The corporate additionally pulled its standalone Teams app, which it launched again in 2014. Which will sound stunning, given how a lot Mark Zuckerberg and different execs have been hyping Fb’s community-driven teams function in current months, however in an announcement the corporate mentioned it was as a substitute specializing in constructing out the teams function in its most important app and web site.

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