It would not need to dilute the model
Rumors have been swirling for years that Ferrari is planning a brand new mid-engine, V-6 sports activities automotive to fit underneath the venerable 488 GTB. And people rumors virtually all the time recommend that, if it occurs, the brand new automotive will possible carry the Dino identify once more. In response to the most recent report from Automotive Information Europe, Ferrari is contemplating bringing again the Dino, however the Italian automaker is afraid less-expensive sports activities automotive would dilute the model.
In a name with analysts concerning the outcomes of the second quarter, Sergio Marchionne, Ferrari’s CEO, reportedly stated the concept continues to be being “kicked round,” however he has to keep up the model’s exclusivity. And if extra folks can afford to drive a Ferrari, that may very well be an issue.
Marchionne additionally reportedly dismissed the concept Ferrari wants a less expensive mannequin to draw younger consumers, saying that many consumers in Asia are “phenomenally younger” and nonetheless capable of afford the corporate’s present lineup. “We have to discover methods to draw clients to conventional values of the model corresponding to model, efficiency, and engine sound earlier than downgrading the entry degree value for the model,” stated Marchionne.
Regardless of his concern smaller sports activities automotive would dilute the model, Marchionne hasn’t proven comparable restraint in the case of chasing the SUV development. Final week, he confirmed his curiosity in a Ferrari-badged ute, saying “it would in all probability occur.”
No matter what Marchionne decides, we possible received’t discover out till the automaker reveals its subsequent five-year plan. Anticipate that announcement to come back early subsequent 12 months, doubtlessly on the finish of the primary quarter.
Supply: Automotive Information (Subscription required)