Goal Broadcasts New Partnership with HGTV Stars Chip and Joanna Gaines

Desiree Navarro/WireImage

Now you do not have to go to Waco, Texas to get your fingers on some stylish farmhouse wares from Magnolia Market!

Earlier at this time, Goal introduced a brand new partnership with HGTV stars Chip Gaines and Joanna Gaines known as Fireplace & Hand with Magnolia, an unique residence and life-style model that may have 300 gadgets spanning tabletop, residence décor and giftables and will likely be out there in November.

Moreover, not like some designers’ one-time solely collaboration with the superstore, the Fixer Higher stars’ partnership is just not a restricted run. The endeavor will final a number of years and seasons.

In keeping with the press launch, the model’s first assortment, “displays a contemporary tackle Magnolia’s signature aesthetic with trendy, basic, industrial and classic touches.”

And followers are certain to like the truth that a lot of the gadgets are underneath $30.

Talking in regards to the partnership, Joanna stated, “On the core of the Magnolia model is the will to make houses stunning, however with a concentrate on household and practicality. We need to create areas that households need to collect in.”

She added, “We’ve at all times dreamed of working with a retailer to create a set that would attain extra folks at a extra inexpensive worth level. Coming along with Goal not solely permits us to design stunning items for folks all around the nation, it additionally permits us to assist communities in a much bigger manner than we might have ever imagined.”


Mark Tritton, government vp and chief merchandising officer of Goal added, “Partnering with Chip and Joanna to create a contemporary farmhouse assortment out there solely at Goal permits us to supply an aesthetic we all know our friends will love, and the standard and inexpensive costs can’t be beat. That’s the magic of Goal, and we are able to’t look ahead to our friends to take pleasure in this assortment for years to come back.”

The fact TV couple can even be lending their skills to assist a great trigger. They’re kicking their model’s collaboration with Goal by redesigning the eating room for the Goal Home, a free home-away-from residence for sufferers and households in want, at St. Jude Kids’s Analysis Hospital.

Fireplace & Hand with Magnolia arrives at Goal shops and Goal.com on Nov. 5, with costs starting from $.99 to $129.99.

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