VW names agency exec Zabel to head U.S. marketing

Volkswagen of America named a California advertising agency executive as its new vice president of marketing.

Jim Zabel, a senior vice president and managing director of Omni Advertising in Los Angeles, will start Nov. 27, VW dealers were told Wednesday. Zabel previously managed brand accounts for both Hyundai and Honda. He will report to Derrick Hatami, VW brand’s recently appointed executive vice president for sales and marketing in North America. In the role, Zabel will be responsible for all facets of marketing at Volkswagen of America.

Earlier in his 19-year career, Zabel worked for Nissan North America as a manager in both dealer operations and marketing for Infiniti. He replaces Vinay Shahani, who left VW in June.

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